YOUR BUSINESS GROWTH PARTNER
Flex Marketing Assets
Maximize the impact of HSA/FSA payments with ready-to-use marketing assets. From product badges and social templates to website copy and emails, these resources help you attract new customers, boost AOV, and maintain compliant messaging—all with ease.
Flex Product Badges
Make it easy for customers to use their HSA/FSA funds with Flex. Featuring Flex product badges on HSA/FSA-eligible product pages highlights eligibility, builds awareness, and drives conversions.
Compliance Requirements
Keep the following in mind when using these assets:
❌ Do not modify or misrepresent Flex’s branding, such as by altering logos, colors, or messaging.
❌ Do not recolor, resize, or distort the badge in any way.
❌ Do not combine Flex badges with other custom content, graphics, or text without approval.
For approval or guidance, contact our support team at support@withflex.com.
Best Practices
Merchants who follow best practices see better results:
✅ Use Flex badges on eligible products to highlight HSA/FSA payment options and drive conversions.
✅ Place the badge near the 'Add to Cart' button or prominently below the product name.
✅ Ensure the badge is clearly visible and optimized for both desktop and mobile.
✅ If using the variation with the info icon, link it to a hover modal or page explaining HSA/FSA eligibility.
Product Badges
The Flex Product Badge is one of our key visual assets, acting as a call to action across your digital platforms. It should only be used in the approved variations shown below, ensuring consistency in how Flex is presented.
Select the version that best fits your website’s design:
• For light backgrounds → Use the dark Badge.
• For dark backgrounds → Use the light Badge.
• For use with a more info modal → Use the info icon variation.
Example
Here’s an example of how the Flex Product Badge can be seamlessly integrated into a product page. Proper placement helps ensure customers are aware of their HSA/FSA payment options, leading to increased engagement and conversions.
