YOUR BUSINESS GROWTH PARTNER
Flex Marketing Assets
Maximize the impact of HSA/FSA payments with ready-to-use marketing assets. From product badges and social templates to website copy and emails, these resources help you attract new customers, boost AOV, and maintain compliant messaging—all with ease.
Email Templates
Email is a powerful way to let customers know they can now use their HSA/FSA funds at checkout. Use a template below to announce HSA/FSA acceptance and educate customers on how to complete their purchase with Flex. Select the email template based on your product eligibility below.
Compliance Requirements
Keep the following in mind when using these assets:
❌ Do not modify Flex branding, including logos or payment instructions.
❌ Do not imply that all products are HSA/FSA-eligible unless explicitly stated.
❌ Do not alter or misrepresent how the Flex checkout process works.
For approval or guidance, contact our support team at support@withflex.com.
Best Practices
Merchants who follow best practices see better results:
✅ Announce HSA/FSA acceptance with a dedicated email to your customer base.
✅ Include clear steps on how to check out with Flex.
✅ Use an attention-grabbing subject line to drive engagement.
✅ Feature product images and a call-to-action button to encourage conversions.
✅ Highlight the savings potential of using pre-tax HSA/FSA funds.
Always Eligible Email
For merchants who accept HSA/FSA for products that are always eligible without requiring a Letter of Medical Necessity (LOMN). These products are automatically approved for HSA/FSA spending.
Always Eligible Email Example
Dual Use Email
For merchants who accept HSA/FSA for customers who qualify for a Letter of Medical Necessity (LOMN). This applies to products that require a LOMN due to a qualifying condition.
Dual Use Email Example
