YOUR BUSINESS GROWTH PARTNER
Flex Marketing Assets
Maximize the impact of HSA/FSA payments with ready-to-use marketing assets. From product badges and social templates to website copy and emails, these resources help you attract new customers, boost AOV, and maintain compliant messaging—all with ease.
Logos, Banners, Buttons
Enhance your site with Flex assets to drive awareness and increase conversions. Using Flex logos, banners, and buttons ensures customers recognize HSA/FSA payment options early in their shopping experience. These assets build trust, improve engagement, and make checkout easier.
Compliance Requirements
Keep the following in mind when using these assets:
❌ Do not alter, recolor, or distort the Flex logo, buttons, or banners.
❌ Do not combine Flex assets with custom graphics, icons, or text without approval.
❌ Do not misrepresent Flex as an in-house payment solution.
❌ Do not place banners or buttons in misleading locations that might confuse customers.
For approval or guidance, contact our support team at support@withflex.com.
Best Practices
Merchants who follow best practices see better results:
✅ Display the Flex logo alongside other payment methods.
✅ Place the Flex checkout button with other payment options to streamline the purchase process.
✅ Use a banner at the top of your site to inform customers that you now accept HSA/FSA payments.
✅ Ensure all assets are clearly visible and optimized for both desktop and mobile.
✅ Only link a Flex HSA/FSA button to the Flex checkout flow.
Logos
Use the official Flex logo to reinforce HSA/FSA acceptance across your site. Below are approved variations to ensure brand consistency. Choose the version that best fits your design while maintaining visibility and clarity.
Buttons
The Flex checkout button allows customers to complete their purchase using HSA/FSA funds seamlessly. Adding this button near payment options helps streamline the checkout process and improve conversion rates.
Button Example
Select the version that best fits your website’s design:
• For light backgrounds → Use the dark button.
• For dark backgrounds → Use the light button.
Banners
Flex banners help drive awareness by informing customers that HSA/FSA payments are accepted on your site. Placing a banner at the top of your page ensures high visibility, encouraging more customers to explore eligible products and complete their purchases.
Banner Example
